Sunseeker vs Azimut: Which brand has a better resale value in the Middle East?

When yacht buyers in the Middle East talk about luxury investments, the conversation quickly moves from the ‘what’ and ‘how’ to what it will be worth down the line. After all, how often do owners actually keep a boat for more than a couple of years? How often do they charter, or at the very least, see it as a valuable asset?

The two names that always come up here are Sunseeker and Azimut. They’re both globally renowned builders, equally desirable in Dubai, Abu Dhabi, Qatar, and Saudi Arabia, and seen as premier brands with strong resale values.

But which is better? The answer is, as refreshing as it is surprising, both do remarkably well for completely different reasons. Here’s the lowdown.

The Sunseeker Edge: Prestige and Performance Resale Power

The name Sunseeker is practically synonymous with sporting luxury and sheer class; the yachts themselves have always been seen as design statements and performance machines, and this image is reflected strongly in their residual value.

Figures suggest that between ages 5 and 10, a Sunseeker model will retain approximately 55-65% of its original value, which is certainly a superior performance.

So, what makes a Sunseeker so attractive on the used market? And why are they particularly desirable in the Gulf region?

1. The prestige factor: Sunseekers have become highly desirable lifestyle products. Their sporting pedigree, sleek looks, and frequent appearances at high-profile events and among celebrities alike have cemented them as icons. Prestige is highly valued in the Middle East, which translates into strong buyer demand.
2. Charter desirability in the Gulf: Dubai and Abu Dhabi, in particular, have booming yacht charter markets. The popular Predator and Manhattan ranges are particularly in demand for day rentals and private parties, thereby increasing visibility and desirability as pre-owned purchases.
3. A higher initial value has its own residual value: paradoxically, the premium price point for Sunseekers helps maintain their higher value in the second-hand market. They carry an inherent perception of wealth that helps to drive value when it comes time to sell.

In short, Sunseeker resale is fueled by prestige, proven charter demand, and aspirational ownership.

The Azimut Strength: Global Demand and Stable Value

Azimut follows a slightly different path to high residual value. Whilst Sunseekers can point to prestige and sporting prowess as drivers, Azimut leverages its global appeal, efficiency and sheer comfort.

Industry reports confirm strong residuals for Azimut owners, as the brand’s innovative lightweight construction and stylish, modern designs remain consistently in demand.

The core reasons for Azimut’s appeal on the second-hand market include:

1. Huge global buyer base: Azimut is a globally recognised name. Whether buying or selling, you have an enormous range of international buyers to consider across Europe, Asia and the Americas, thereby increasing competition and purchase price.
2. Efficiency is important for long journeys: Fuel-efficient, lightweight yachts such as Azimuts are particularly attractive to owners seeking to cruise over long distances, which is ideal for the long cruising seasons in the Gulf. Practical yachts are much sought after.
3. Classic Italian design: Azimut’s interiors are notoriously well-aged and retain their style for much longer than the norm, so older models still appear modern.

In summary, Azimut’s resale power is driven by global appeal, ease of ownership, and sophisticated, classic styling.

The Final Word

The choice between Sunseeker and Azimut really depends on how you wish to retain your value. Opt for a Sunseeker if it’s brand prestige, sporting pedigree and a glamorous lifestyle that make the retained value special. Go for an Azimut if robust global demand, ease of ownership, and classic good looks ensure its stability. Whatever the choice, buying one guarantees that you are investing in a brand the market trusts, which is the best way of all to preserve your investment value.